Brand Chat 2 - Is a DIY website is hurting your business?
Your business' website should be your best friend, not a thorn in your side you'd rather forget about dealing with. There are plenty of affordable website building platforms that seem cost-effective and convenient. However, a website that doesn't meet certain design, mobile and speed standards is deeply hurting your business.
88% of online consumers are less likely to return to a website after a bad experience. Eighty-Eight. Judgements on business credibility are 75% based on a website’s overall aesthetics.
So, we all have pretty high expectations. A website should be designed to maximize your business. It should have systems built within it that make your day-to-day easier. Even if it is a basic website, it should be a place where you can send people to answer their questions. With designed strategy, a one-time investment into a secure website that does not rely on flashy trends can last up to four-five years or longer. (This is a REALLY long time in our advanced tech world.)
Keeping customers coming back to your website is repeated business which comes with high possibility of positive word-of-mouth recommendations. Put simply, your investment in a professional website means you are putting your best impression and reputation, first.