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Services

Branding elevates your business by immediately establishing trust and clarity with your ideal customers. It is a system of tools to help you consistently create your business content and visuals - without having to think about it every time.

 

Service List

Ideal for:

- Those who need to add a critical addition to their existing business.
- Those who want to see how good design and a plan makes a difference.
- Those who already have a business and brand but need selected services.
- Those looking to run new promotions.
 

 

 
 

Copywriting

Print Design

Promotional Design

Art Direction

Brand Design

Brand Audit & Consulting

Logo Design

Website Design


Packages

Ideal for Brand Beginner:

- New business' or side-business, start-ups, testing the market.
- Those who understand a brand will allow them to confidently communicate their business to customers.
- Those who are serious about investing with a goal to take their business to market.

 

Ideal for Full Brand Package:

- Confident business owners looking to make a solid start.
- Those who know a cohesive and smart brand identity will generate bigger sales and a more enjoyable customer experience.
- Those who are serious about creating a successful, sustainable, long-term business.
- Those willing to invest time and collaboration into making a unique brand to appeal to ideal customers.

 
 

Full Brand Package

Brand Identity: Primary logo, Typeface selection, Colour selection, Custom patterns/graphics. Up to three rounds of feedback and revisions after first concept. Descriptive tagline option available.

Social Media Launch: 1 graphic for each social platform. Graphic can be utilized for a promotion, share contest, announcement, etc. Copy editing/review included.

Style and Consistency Guide: To help you continuously use your brand in a way that establishes trust through consistency with your customers. This guide includes tools, resources and recommendations on implementing your brand.

Business Cards: In-person networking can be the biggest driver in gaining business. These ensure you're always prepared, wherever you are.

Website Design: The first place people look when searching for the right business is your website. It should be the hub of your business interactions and designed to help you by making new customers experience exceptional and easy to purchase from you. It will be designed to guide customers through your website with strategic calls-to-action to help them initiate contact with your business, or purchase from your website. Free image sourcing, and copy editing/review is included.

6-8 weeks

 

 

 

 

 

 

 

 

Brand Beginner Package

Brand Identity: Primary logo, Typeface selection, Colour selection, Custom patterns/graphics. Up to three rounds of feedback and revisions after first concept. Descriptive tagline option available.

Social Media Launch: 1 graphic for each social platform. Graphic can be utilized for a promotion, share contest, announcement, etc. Copy editing/review included.

Style and Consistency Guide: To help you continuously use your brand in a way that establishes trust through consistency with your customers. This guide includes tools, resources and recommendations on using your brand.

3-4 weeks
 

Re-brand Plan Package

A re-brand can be a logo update that includes elements of your old logo but modernizes and polishes it to create a new vision. It can also be a new website that serves customers better or a new promotion to attract new customers. If you're running in circles most days a re-brand could help streamline your work and your customers points of contact and experience. Detailed contact forms, online appointment booking, slight business name changes or slogan additions, clarifying services, defining frequently asked questions are examples that can make a big difference.

Custom Package

There is not always a one size fits all. Depending on what your business is, who you serve and whether you want to stay small or grow big fast together we will define what services will be the most beneficial for where you want to go.


Process

 

Why Strategy is Important

Owning a business is risky. If you don't have a defined direction or goal it will feel you're floating in the day-to-day, not being 100% sure if you're doing it all. It is often ingrained in our culture that bigger is better and more means success. That your followers and likes define who you are.

You do not need to manage and rule every social platform. You can, if that's part of your plan but ultimately if it's not serving your business on the bottom-line, don't let it eat up your time and brain power. A basic strategy will alleviate stress. When you know where you want to be, we simply make actionable steps to reach it.

Building it Right through Collaboration

Every step of the design process is a collaboration. Feedback, education and conversations are critical. You will know why design decisions are made so you know what value you're getting and how the visuals will speak to your customers. It is important to take the time to get it right from the first concepts into refinement and launching.

Launching to be Seen, Found and Paid

It's exciting to launch and share new visuals but having an action attached to an important announcement can be very beneficial. You should be pointing people to a place where they can get every question they have answered, in an easy way. That place should be your website. Allow your website to inform and guide your customers to invest in your business because it speaks directly to them.

 

How to Start

 

Investment

If you're interested in working together but aren't sure about taking the next step I encourage you to get in touch. There's no commitment necessary for a conversational consultation. It's a relationship and if it's not the right fit I can recommend other trusted local business or agencies for your needs.

Commitment

Do your homework on your new business name and if the official name is available in your province, or state. Check if the website address (domain name) is available. Service pricing is important but lower, or very high doesn't always mean better. Look around to see what the average is and ask your designer how this work will translate into helping your business. Make sure you can communicate clearly with your designer. Loving their work is also a pretty big bonus if you feel their style aligns with your vision.

Lets go

Send me a message. Together we'll figure out the right plan and budget. From there a partial down payment will be made to begin work with a schedule to keep both sides focused and on track. Feedback can be in-person (depending on location) or online via email, Skype, Facetime, or Google chat.

 

Ready to start?
I look forward to hearing from you!