Creating a brand for In-Courage Counselling meant communicating that these services differed from a typical counselling setting.

This holistic therapy was rooted in outdoor healing in natural environments. The brand needed to showcase a different kind of nurturing approach. With a focus on organic and natural shapes, the circle of growth was created for In-Courage Counselling as the main logo. The soft blue palette is connected to the throat chakra and colour of speaking and expression. The imagery used throughout the websites adds comfort to an otherwise potentially uncomfortable environment.