Photo: Adam O’Brian
Serena was ready to update her branding to feel more aligned with her work and needed a site that worked for her client booking process.
During the branding portion, we tried a variety of taglines to ensure we found the right fit for her. It was important with the branding that it feel sensual and intimate, without overdoing it. The use of navy adds a level of professionalism and mystik that speaks not only to the nature of the work but Serena’s approach to it.
For her website re-design, it was a priority to tell Serena’s story so that people could form a connection with her and develop a level of trust as it’s integral in her work. The site also needed to communicate her offers, showcase her speaking opportunities and have ease for her clients to learn, contact and book in with her.
