Emily was ready to launch her coaching business and needed a brand identity and starter website to help solidify her offers and share her work.
We discussed what inspired her and how that could translate to her branding. We worked through tagline options to accurately describe who she helps and what she does, as well as landing on a colour palette that speaks to her vibrant, confident nature.
The myriad paths in her brand identity represent upward growth and a meandering path. The symbolic nature of the hills insinuate a journey which is an integral part of the narrative of how she helps her clients in entrepreneurship.
For her website design, it was a priority to make the copy crystal clear and in Emiy’s true voice. As a writer it was key to ensure the copy felt natural, clear and welcoming throughout the site.
Nature plays a big part in grounding Emily’s brand identity and the graphics and visuals support that with subtle shadows, as well as more grand vistas to relate to the experience of being coached and taking on new horizons.
